Norfolk Day 2021: Your must-have guide to all events

Norfolk Day Cromer beach and pier GENERIC

Norfolk Day on Cromer beach and pier - Credit: Archant

Already dozens of events across the county have been announced in the run-up to this year’s Norfolk Day.

The annual celebration takes place every year on July 27 and is spearheaded by the Eastern Daily Press, Norwich Evening News, and BBC Radio Norfolk.  

Just waiting for visitors as Richardsons chief executive, Greg Munford, stands in the new car park n

Richardson's chief executive, Greg Munford - Credit: DENISE BRADLEY/Archant2021

And for 2021, it has welcomed back Richardson's as its headline sponsor. 

Shouting about all things that are great about Norfolk, this year the special day falls on a Tuesday and we will be encouraging anyone who wants to hold an event to do so either on the day, the weekend before, or even during the days that follow.

Here is a list of the events which have already been announced: 

The Norfolk Record Office has been working on plans to host an online talk entitled What is Norfolk? which will look at maps and other archives showing how the county has changed over the last 500 years or so.   

The free event takes place on Wednesday, July 28. Bookings can be made via Eventbrite and searching for the Norfolk Record Office.  

It was the first event to be announced for Norfolk Day 2021 - the Norfolk Day 2021 Virtual 5k and 10k Challenge

Hosted by Thetford Running Events, runners and walkers can take part in either a 5k or 10k route and share their photos as evidence through Thetford Running Events Facebook page. They will need to sign up. 

In return, participants will be sent out a bespoke-designed medal. The challenge takes place on July 24 and 25. 

Norfolk Day event prep at Broom Boats

Norfolk Day event prep at Broom Boats - woof! - Credit: BROOM BOATS

Broom Boats is inviting all Brundall residents, and the wider community, holidaymakers, and other users of the Norfolk Broads, to enjoy the river there between 4pm and 9pm on Tuesday, July 27. 

Most Read

There will be a fancy dress competition and an animal sticker hunt for the children. Food will be available from the Food Vault, which is new to Broom and is one of the many improvements made to the site during the last 18 months. 

Antony Howell, Broom Boats managing director, said: "Despite restrictions, it’s been a busy time for us implementing new plans. We’re looking forward to being able to share some of these exciting new developments with visitors." 

Eaton Post Office farmer's market will take place on Saturday, July 24. The free-to-enter event will feature a variety of Norfolk produce and crafts across more than 15 stalls in a celebration of the best of what Norfolk has to offer. 

The Castle Quarter in Norwich is inviting all photographers to celebrate Norfolk Day by sending in their favourite photographs of Norfolk. 

Eight of the best will be displayed as part of a special gallery. More information at

Characters from Norfolk’s historic Paston family will be popping up at popular tourist attractions this summer to launch the new Paston Footprint heritage walks from the University of East Anglia and Paston Heritage Society. 

The pop-up appearances of characters in costume will include Margery Brewes Paston, writer of the earliest Valentine’s Letter, and Sir William Paston, who founded Paston College in North Walsham.   

Free performances from the walk audio tours will feature tales of fights with local villagers, marauding French pirates, and other dramatic stories from the Paston Letters.  

On Tuesday, July 27, people are invited to join a member of the Paston family on a guided walk through the medieval quarters of Norwich to hear their stories, be entertained by their family dramas, and discover their significant influence on the rich history of the city. 

Further free performances and guided tours of the countryside walks will continue through the summer in and around the north Norfolk coast and Norfolk Broads. Exact locations and booking details will be announced on the Paston Footprints website and social media. More information at

The Maid's Head Hotel Frolic 31 boat

The Maid's Head Hotel Frolic 31 boat - Credit: © Just Big Smiles

The Maid’s Head Hotel, on Tombland, will be running three sailings of its new Frolic 31 riverboat, The Tiffany Rose, on Tuesday, July 27, in honour of Norfolk Day. 

This is a ticketed event and will see participants enjoy a 90-minute cruise along the Wensum. For more information ring 01603 272008 or email 

Paul Dickson with Tombland

Paul Dickson with Tombland - Credit: SUPPLIED

A two-hour Shardlake's Norwich guided walk tour will be taking place in the city with guide Paul Dickson.  

The event will celebrate C. J. Sansom’s best-selling novel Tombland, featuring Tudor lawyer Matthew Shardlake’s visit to the city at the time of Kett’s Rebellion in 1549. There will be a collection at the end of the tour for charity Norfolk and Waveney Mind. 

The event starts and finishes at the Maid’s Head Hotel in Tombland on Tuesday, July 27, and has now sold out. More information about future tours at

The Silver Road Community Centre is holding an event on Sunday, July 25. Volunteers will be putting on a free afternoon tea as well as delivering it to socially isolated people. More details to follow.

Mundesley Motor Show 2021 will be taking place on Gold Park, in Mundesley, on Sunday, July 25, from 11am. 

The show is free to visitors and will be raising money for two local charities - Mundesley First Responders and the Mundesley Scouts.  

There will be more than 100 cars and bikes on show. Broads Bars will supply drinks, Swash Nosh will put on a barbecue, and there will also be donuts from Thank Evans and ice-creams from Lamartis. Live music from The Browns.  

Thetford Garden Centre has pledged to get involved with the big day and will be celebrating with flags and bunting at the garden centre, making sure there is a Norfolk Day ambiance to enjoy. 

Buy Local Norfolk show their support for Norfolk Day. Left to right, Mark Barton, Julie Hunt, Glynn

Buy Local Norfolk show their support for Norfolk Day. Left to right, Mark Barton, Julie Hunt, Glynn Burrows, Judith Glanville, Martin Lake.Picture: ANTONY KELLY - Credit: Archant

A networking day has been organised by business network Buy Local Norfolk (BLN), which supports organisations that are local to the region.  

Chairman Glynn Burrows said: "As an organisation, we believe in the importance of supporting our local, independent businesses to help keep money circulating within the local economy and to help ensure that there are more local jobs opportunities today and for future generations. 

“Norfolk Day provides the perfect opportunity to help raise the profile of the wonderful individualistic traders that we have here in Norfolk. Now that restrictions have started lifting, we thought what better way to celebrate than by taking BLN on tour across the county.”  

The organisation will host a networking event on Tuesday, July 27, between 6pm and 8pm at College Farm B&B and Wedding Venue in Thompson, near Watton.  

More information at

On Norfolk Day, Konectbus is hosting its Meet for a Mardle event on Westlegate in the city to encourage people to come and chat with Konectbus to find out more about its bus services, new travel app, and forthcoming timetable changes, alongside its Chatty Bus initiative to help reduce social isolation across Norwich.  

The event is being supported by members of the Norwich Together Alliance to raise awareness of its own services to reduce loneliness. A local storyteller will also be engaging with families on the day.

Jarrold department store will be launching its new venture Store Folk on Norfolk Day. It is inviting hand-selected local producers and suppliers, from major names to start ups and local concepts, to sell their products and services on its website, enjoy promotion across its marketing channels, and be part of pop ups throughout its stores.  

Interested businesses can get in touch via to register their interest and find out more. 

Wells Community Hospital will be celebrating Norfolk day with an event to thank its volunteers who have been supporting the area during the pandemic. 

The event will run from 10am till 2pm at the Hive Café and Gardens, which will be open serving locally sourced coffee. There will be a Norfolk-themed seated exercise class running, followed at noon by a performance by the Nelson Shanty Men. There will also be Norfolk-inspired poetry during the afternoon. 

Everyone is welcome to come and celebrate the wonderful work its volunteers have done. 

Poppies Day Nursery in North Walsham will be celebrating Norfolk Day by having a fun day “all things Norfolk” which will include dressing up, selling locally baked cakes, and raising money for the Norfolk Air Ambulance. 

At the Clearing wellbeing space in Hemsby on Richardson’s Holiday Park, Beach Road, there will be seated massage, reflexology tasters, and henna tattoos on offer between 10am and 4pm on Sunday, July 25. 

Norfolk MPs Duncan Baker, Jerome Mayhew, and James Wild, have also been out celebrating the flying of the Norfolk flag in Parliament Square this week.  

  • If you are organising something for Norfolk Day, no matter how big or small, then please tell us about it or share a photo so we can give it some promotion. Email, tweet @norfolk, use the hashtag #NorfolkDay, or visit the Norfolk Day Facebook group or online store.