With another bank holiday fast approaching many of the region's dog owners will be getting ready for days out and have money in their pockets to spend.
And four-legged friendly business have revealed why welcoming dogs is a savvy enterprise decision, and why they love their canine customers.
Jon Kay is one of the region's biggest advocates for being a dog-friendly business, having launched Dog Friendly Bury St Edmunds and launching his own dog crèche.
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"We launched Dog Friendly BSE about a year ago and it's grown so much thanks to the support we've had from the council and tourism board," he said.
"Businesses always tell me that it's had a positive impact on their trade," he added. "If you're a dog owner and one café is dog friendly and the other isn't then you don't have a choice about where to spend your money."
Mr Kay's campaign now has over 150 business on board from pubs and cafes, to shops and art galleries.
Each dog-friendly establishment is given a green dog water bowl and a sticker to place in the window.
"If people are coming to visit us they can find out really easily where they cat eat and stay with their dog and what they can do," he said.
The Coach and Horses on Norwich's Thrope Road is a stone's throw away from the city's Riverside walk, and actively promotes bringing your dogs in.
"We like our dogs in East Anglia and we definitely get more people pleased that we are dog-friendly than annoyed that we're not," said assistant manager Harry Brown.
"It's not like we have dogs sitting up at the table where people are eating, and when it's sunny and people are out walking their dogs people tend to sit in the garden anyway."
Here are a few other dog friendly cafes in some of Norfolk's hot spots: - The Whalebone on Magdalen Street, Norwich
- The Golden Fleece on the Quay at Wells-next-the-Sea
- The White Horse Inn at Neatished
- The Marine in Great Yarmouth
- The Harbour Inn in Southwold
- The Mermaid Inn on Church Street in Dereham
- The Red Lion on Bishopgate in Norwich
- The Georgian Townhouse, Norwich
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