Warings kits out Jamie’s Italian in Sydney

Norfolk-based business, Warings Furniture, has won a �30,000 contract to furnish Jamie Oliver's new 180 capacity Jamie's Italian in Sydney, Australia.

Stuart Smith, a director at Warings, said the company was a firm favourite with the celebrity and won the contract despite tough competition world-wide. The company has fitted 25 of Jamie's restaurants in the UK.

'We can offer Jamie a one stop shop because we have our own design and manufacturing facilities here in Norfolk and also have suppliers around the world,' he said.

'We've worked with Jamie's team for several years and understand how he wants his brand to be reflected in his restaurants,' said Mr Smith.

But Mr Smith said the contract presented the company with some unique challenges.

'Logistics were a big issue. We had to turnaround the manufacture and delivery of tables and chairs in just five weeks. Everything had to get there safely and so we had to send spare feet, bases and chairs in case of any damages, ensure we had the right documents and even have the container fumigated to meet Australian regulations.'

Adam Heathcote, operations manager and director of the Pacific Restaurant Group Ltd which owns the rights to Jamie's Italian restaurants in Australia and New Zealand said that Warings' experience was key to the company winning the contract.

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Warings Furniture also supplies well-know UK brands such as Travelodge, Pizza Express and Revolution bars.

The company has recently branched out into the retail sector with the opening of its first furniture store and cafe at Crystal House in Norwich earlier this month.