Visitors to Broadland spent £127m last year as area’s tourism booms
People visiting Broadland spent £127m in the district last year, as its tourism value jumped by 3.2pc.
According to a new report, about £11m was spent on tourism each month in Broadland during 2015, with both visitor spending and overnight trips on the up.
The area's busy market towns, local food events and independent producers meant that food and drink and shopping were the highest spends.
Broadland boasts attractions including Fairhaven Woodland and Water Garden, Bure Valley Railway, Blickling Hall and Lenwade Dinosaur Park.
Stuart Clancy, Broadland District Council's portfolio holder for economic development, said: 'This is fantastic news for the area - the report confirms that tourism spend is on the up in Broadland.
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'We're proud of the amazing array of food and drink, accommodation and attractions businesses in the district, which we can and do support through business advice, training and campaigns.'
In spring next year, a Buy in Broadland discount scheme will be launched by the council to raise the profile of local businesses. Taster vouchers will be available in the upcoming winter edition of Broadland News.
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