Virgin Wines reveals record Christmas sales as drinkers look online for festive treats

Jay Wright, CEO of Virgin Wines.
Picture: ANTONY KELLY

Jay Wright, CEO of Virgin Wines. Picture: ANTONY KELLY - Credit: Archant

Virgin Wines has become the latest wine retailer to report a record Christmas period, with the Norwich-headquartered company shipping 40,000 cases more than last year.

The company achieved £12.6m of revenue in the nine weeks ending December 30, reaching 25,000 new customers, and sending profits soaring 35% to £1.3m.

Core sales grew 15% year-on-year, with 200,000 cases shipped, though a focus on corporate sales paid off with revenue up 110% year-on-year, driving £1.3m of business over the festive period.

The company's gift business, sendagift.co.uk, saw sales rise 30% on expected figures, and 137% year-on-year.

WineBank, Virgin Wines' loyalty scheme, added 16,000 new members over the period, taking total membership to 75,000.


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Virgin Wines employs around 150 people and is based at St James' Mill. The company said last year it was aiming for £40m in sales, as more and more customers looked online to buy wine.

Chief executive Jay Wright said: 'This was an outstanding Christmas period for Virgin Wines, with every area of the business performing exceptionally well and many seeing a rise in growth well above our expectations.

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'There can be a temptation for businesses to simply chase revenue over the Christmas period; however we continued to focus on our plan for solid and sustainable business growth, which meant strong profit alongside strong revenue.'

Highlights

• Total sales £12.6m

• Profit 35% up YOY at £1.3m

• WineBank customers now total 75,000

• Sendagift.co.uk sales up 137% year-on-year at £850,000

• Corporate sales up 110% year-on-year to £1.3m

• 25,000 new customers recruited

• Core sales (excluding recruitment) up 15.4% to £11.1m

• 133,000 bottles of Prosecco sold

• Champagne sales up 20% year-on-year

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