Technology firms across the region will have access to the capital after an accelerator organisation opened an embassy in London.

TechEast, which aims to support the expansion of the East's technology cluster, launched its London embassy yesterday. The office is based at Crown Place, four minutes' walk from Liverpool Street station, and companies that become TechEast members will be able to book a meeting room or drop in to use hot desks as part of their business development plans. Neil Miles, chairman of TechEast said: 'The provision of a London facility was the top requirement when we polled potential members and we made it one of our six manifesto pledges at the TechEast launch in April this year.'

The organisation aims to help create 5,000 jobs, generate an extra £650m gross value added (GVA) of economic growth in the East and make it one of the UK's top five tech clusters by 2020. TechEast also provides access to discounted business services, such as legal, financial, insurance and recruitment from partners.

Neil Garner, chief executive of WHitespace Norwich and TechEast deputy chairman, said: 'We want to attract members of all sizes and stages in their development so we have included a special low-cost option for individuals. The East of England is a fantastic place to do business, there's some amazing people and it's very collaborative. TechEast is key to getting our brilliant tech businesses more recognition on a national and international scale and we are committed to helping them reach their full potential by supporting them in whatever capacity possible.'

Are you promoting the region? Email doug.faulkner@archant.co.uk