The owners of the new Harry's restaurant in the former Pedro's Mexican cantina in Norwich are declaring: 'Our burgers are the best.'
Harry's, situated in the former Pedro's building in Chapelfield Gardens, has been serving drinks only but tomorrow night opens for the first of two 'trial' nights serving food which are already fully booked. It then opens properly to the public on Thursday for breakfast from 8am until late, 11.30pm.
This newspaper got a sneak preview of the 'Dirty Harry' burger made with cheese and maple bacon, given its special smoky flavour by being cooked on a grill over a woodburner.
And the real selling point is the burgers are made from dry-aged steak which is such high quality it can be served any way the customer wants - including rare.
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Matthew Ward, MD of Harry's, named after owner Andre Serruys' father Harry, said: "These are the best burgers this side of New York. People used to love Pedro's for its fun, party atmosphere and we want to recreate that in Harry's; we'll have live bands playing and we've transformed the look of the building. However, we are putting a real emphasis on the quality of the burgers."
Head chef Aaron Sodah has put together a varied menu with burgers, priced from around £10, with interesting names such as 'When Harry Met Pedro's' and there's a long list of vegan burgers and dishes such as vegan 'mac and cheese' arancini balls too with Aaron's spciality being a sweet potato bhaji burger. Five chefs, six waiting staff and three behind the bar are on hand with the business being managed by Andre's daughter, Annie Serruys.
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And the fun doesn't stop with the food but there's a new cocktail menu to choose from with equally novel-sounding creations from 'Harry's Angel' which is made using gin flavoured with Parma Violets - and which comes with a small packet of the sweets on the side. Or there's the 'When Harry Met Annie,' created for Annie Serruys using her favourite flavours of strawberry and basil.
Today the team were putting the final touches but the new sign is up outside, replacing the old Pedro's one - the logo is from a drawing by Annie inspired by a photograph of her grandfather, Harry.
The opening comes after various delays because of wrangles with the city council over a licence for serving alcohol to non-diners which it did eventually grant.
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