An ink cartridge franchisee has entered liquidation after seeing its margins squeezed, and online competition intensify.
Cracle, trading as Cartridge World Norwich, closed with around £73,000 on December 31.
The firm, which operated from leased premises on Unthank Road, was incorporated in 2002 and was part of the Cartridge World franchise.
It refilled and refurbished ink and toner cartridges which were sold on via a shop at a reduced price.
Jamie Playford, of Leading Corporate Recovery, which is overseeing the insolvency, said competition with large supermarkets and the growing impact of internet sales meant that the number of walk-in customers began to decline.
Coupled with a reduction in size of cartridges, which mean the store offered lower value for money, the business began to struggle to pay suppliers leading it to cease to trade.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here