Peppa Pig owner Entertainment One rejects ITV takeover approach
A scene from Peppa Pig - Credit: Archant
The owner of popular children's TV character Peppa Pig has rebuffed a takeover approach from broadcasting giant ITV worth more than £1bn.
Canada-based Entertainment One said it 'unanimously rejected' a 236p-a-share proposal as it believes it 'fundamentally undervalues' the group.
Entertainment One, which is listed on the London Stock Exchange, did not name its suitor, but ITV's takeover plans were widely reported late on Tuesday, sending shares in its bid target surging by almost 10%.
Entertainment One owns the rights to TV shows including Peppa Pig - the cartoon character who has turned into a global children's phenomenon.
It also owns more than 40,000 film and television titles, including last year's Oscar-winning hit Spotlight, and its Amblin Partners venture with Steven Spielberg is behind this summer's movie The BFG, based on Roald Dahl's classic children's book.
Entertainment One also owns around 40,000 music tracks.
A deal between the two would have helped ITV broaden its business and boost its content offering as it seeks to reduce reliance on advertising revenue, which is expected to come under pressure after the Brexit vote.
Most Read
- 1 A11 reopens after air ambulance called to crash
- 2 The school where boys can wear skirts - but not shorts
- 3 Drink driving teacher crashed into church wall with baby in car
- 4 Michael Bublé concert bans chairs and blankets from gig
- 5 Norwich Airport TUI flight delayed by 42 hours
- 6 Man dies after collapsing during dog walk in Norfolk village
- 7 Long-delayed wedding finally takes place... in 1941
- 8 Fire crews called to vehicle blaze on A47
- 9 See inside 'characterful' townhouse with rural views on sale for £550k
- 10 Cyclist in her 50s dies in A11 crash
ITV last month said it would slash £25m in costs as it warned advertising revenue is set to dip 1% in the nine months to the end of September amid the fallout from the decision to quit the EU.