Norwich PR firm wins Greene King contract
A Norwich PR firm has topped a string of new client wins by winning a contract to look after an East Anglian brewing giant.
Tribe, based in Old Catton, has taken on 10 new clients over the summer, including new group-buying website Tickles and Germany-based Megaplast, one of the world's largest producers of airless pump dispensers for the cosmetic and pharaceutical industries.
The latest addition is Greene King, the Bury St Edmunds-based pub company brewer of IPA, Abbot Ale and Old Speckled Hen.
Tribe won the contract after running its first social media workshop for the brewery.
It comes as the firm has launched a new training division, Tribe Training. Donna Chessum, a director at the firm, said: 'The training has come out of us trying to find out the requirements of our clients.
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'Not so long ago sending a press release was a letter sent off to a local paper or television company.
'There is now a whole lot more out there to deal with, there are more channels, internet television, social media and that is what people are coming to us for, targeting their position in a particular sector.
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'Our expertise is now more strategic. But it doesn't mean traditional media is not important any more. We recognise people still need a basic knowledge and that they may not have the size of budgets they had before so we can teach them how to do it.'
A large area of expansion for the firm has been in video, under its Tribe TV service, for online content to go on firm's websites but also the likes of Youtube, now the second largest search engine, and other media.
Mrs Chessum said costs of producing video had decreased and that there were now more outlets for it.
The firm, launched in 1997 as a Norwich office of Band and Brown and known as Tribe since 2008, has clients including Camelot, Jeyes, Norfolk County Council, Adrian Flux and Reef One.
It has 10 staff and will see turnover of about �630,000 for 2009/10.