A team of food law experts hopes to tackle 'misleading' food packaging with its own range of labels.
ABC Food Law, based at the Norwich Research Park, is launching its ABC Legal Labels to provide reliable information on packaging about foods' nutritional and health benefits.
Developed in partnership with Norfolk Trading Standards, the scheme aims to guarantee that any information provided on a food label is accurate, lawful and evidenced.
Dr Andy Bowles, director and food law solicitor for ABC Food Law, said: 'Consumer trust is key for any successful business. We believe that by providing independent verification of the claims made on food labels we will be able to improve consumers' trust in the food they buy.'
The scheme requires food manufacturers to submit their labels for audit. If deemed lawful, the firm is issued with a compliance certificate and their details entered into a public register.
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