A Norwich firm has launched a tool to 'help you run your life', in a bid to stay one step ahead of the changing world of accountancy.
A £5,000 investment has seen Thorpe Road-based Rostrons create a mobile app - encouraging clients to carry financial advice in their pockets.
Partners at the firm hope the app will help businesses to think about their financial health, and act as an effective marketing tool.
Partner Michelle Raper said offering basic advice to clients for free would allow them to focus on developing their business, and planning for the future.
Ms Raper, who worked as a financial adviser before retraining as an accountant, said: 'The whole accounting world has changed over the last few years. Getting basic advice just isn't what people are interested in any more.
'There's so much information out there on the internet, it no longer holds the value of what it once did.'
The app provides information on tax rates, financial dates and receipt trackers, which Ms Raper said clients did not want to pay for any more.
'What clients really want is a bit more help with their strategic business growth,' said Ms Raper.
'The app is a tool to help you run your life. It is also a clear opportunity for marketing, to keep us in our clients' minds eye.'
Marketing coordinator Cullens said: 'We started to look at what people wanted over the last few years. Businesses want information at their finger tips. They want to know about their financial performance, support and tax information.
'We thought, 'wouldn't it be great to put it in one place?' Then you can talk to your accountant about the more important things, such as how your business is doing.'
Partners Elizabeth Claxton, Michelle Raper and Shelly Clarke took over Rostrons from founder Peter Rostron in 2010. It now has a team of 15.
The firm, whose clients include Belmores Solicitors and QMS International, is now based in Yare House, also home to the Broads Authority, where it moved in 2010.
Is your business diversifying or launching a new product? Call business writer Sabah Meddings on 01603 772879 or email sabah.meddings@archant.co.uk
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