Norfolk’s Eastern Daily Press sales figures rise again

The Eastern Daily Press has seen a third consecutive newspaper sales increase in the latest figures released by the Audit Bureau of Circulation.

The EDP's sale for July to September 2011 stood at 59,802, a rise of 0.7pc on the previous six-month period.

In the past year the newspaper has seen success in its campaign to finish the dualling of the A11 in Norfolk, helped Norfolk County Council secure �15m of government funds for superfast rural broadband and got exclusive interviews with prime minister David Cameron and communities secretary Eric Pickles, in which they discussed local issues.

Last week, at the EDF Energy East of England Media Awards, the EDP picked up the Campaign of the Year award for its Make It Marham initiative which helped secure the future of the RAF's last flying base in Norfolk, protecting more than 5,000 local jobs and keeping more than �130m a year in the local economy.

'This is another great performance for the country's biggest-selling regional morning newspaper,' said EDP editor Peter Waters.


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'It's a tribute to the hard-working editorial team who put together a first-class product every day and the newspaper sales team who ensure the EDP reaches our mostly-rural county.'

He added: 'At a time when the Leveson Inquiry is unearthing some unpalatable truths about sections of the national media, the fact that we have got a third consecutive ABC increase says a lot about our responsible, trusted journalism, the way we respectfully engage with our customers, and the way we campaign on behalf of our region.'

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The newspaper's success was replicated across publisher Archant's four daily titles in East Anglia – the only four in the country to enjoy a rise. The EDP's sister title in Norwich, the Evening News, was top of the pile with a 7.5pc rise to 18,931, while in Suffolk the East Anglian Daily Times increased 0.3pc to 29,772 and the Ipswich Evening Star 0.4pc to 15,471.

In a Norfolk cleansweep, Archant's five weekly paid-for newspapers also all saw rises in circulation.

Archant Anglia managing director Johnny Hustler said: 'I must thank all our readers for supporting us. This is fantastic news and a great tribute to our staff who are devoted to improving the quality of our newspapers. I am especially pleased that we are giving our advertisers even better value for money by increasing the size of their audience.'

There was also ABC success for EDP Norfolk magazine, which saw its official figure increase by 10.5pc to 15,693.

The EDP's edp24.co.uk website is also growing audience. In January it received 495,850 unique visitors, an increase of 51pc on the previous year, and 3,164,513 page impressions, a 24pc increase.

The mobile phone site increased its audience to 19,426 unique visitors in January. The latest digital innovation for the EDP has been the recent launch of iWitness, a website and mobile phone application which allows readers to send in their pictures, videos and comments.

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