Norfolk brothers swing into action with golfing business

Brothers Ben and Sam Phillips are aiming to turn a hobby into a successful venture by tapping into the business golfing holidays market.

The pair, who last year set up Golf Days UK aimed at organising corporate and large society golf days across the region, are now branching out into the travel breaks market

Ben, 28, from Costessey, who worked as a driving instructor before selling his Corsa for �5,000 to raise the cash needed to get the business off the ground, said the aim was to make a day on the fairways more of an experience for corporate customers.

Venues include Gleneagles, Celtic Manor, and St Andrews Old Course Hotel and he wants to grow the business to become more of a recognisable brand in the golfing and corporate world. The brothers have also set up an amateur golf tour in Norfolk – The Golf Days UK Norfolk Tour 2011 – The Race to Celtic Manor, featuring 10 events throughout the year.

'We've been on a lot of golf days and thought we would do something different and make it a bit more of an experience,' he said. 'Most golf days are fairly standard – turn up, bacon roll and coffee, round of golf, meal and some prizes. We offer lots of extras to really lift the golf day to the next level and try to offer each player the 'pro' treatment.

'Some of the extras we offer are a first tee announcement for each player, video recording, photography, live blackberry scoring, great prizes, pro clinics before golf, pre golf course presentations.'

This year the brothers started the golf breaks side of the business and Mr Phillips said the aim was to branch out into Spain, Portugal and the United States.

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'If we can turn over �40,000 this year we will be very pleased,' he added. 'The potential is there. Golf travel is huge business and there are two main players in the market place turning over very sizeable amounts.

'We've focused on the UK and Ireland market at the moment. We launched an online marketing campaign using a locally-based company as our marketing agents and we aim to re invest our profits to gain more resorts and compete with the big players in the market.'