Kettle Foods has joined up with charity partner The Feed to give away 2,000 snack boxes to firms as well as handing out crisps in the city centre tomorrow.
The US-owned crisp company came to its Bowthorpe home in 1988 with a handful of staff and one fryer.
Today it has grown to employ 470 people and have 22 fryers and exports Norfolk potatoes to 23 different countries in chip form.
Kettle Foods managing director Ashley Hicks said: 'We feel really proud to be celebrating our 30th year in Norwich. Like our customers, we remain passionate about great tasting snacks made with the best real food ingredients. We're also passionate about giving something back and are pleased to take this opportunity to support The Feed and highlight their valuable work locally to a wider audience. '
The Feed supports homeless people by retraining them with catering skills to help get them back into employment.
Kettle Foods, a member of the EDP/EADT Top 100 list of largest companies by turnover in Norfolk and Suffolk, has sales of £98m per year in the UK alone.
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