Heart FM to drop Norwich-based radio breakfast show
- Credit: Heart.co.uk
A Norwich-based radio breakfast show is set to disappear after 35 years on the airwaves.
Heart is planning to drop its East Anglian breakfast show, currently presented by Dave and Heidi, along with other regional programmes as part of a restructure by parent company Global which could put more than 100 jobs at risk across the UK.
The plan will see the Heart studios in Colegate close and its breakfast broadcast replaced by a single Heart breakfast show broadcast across England, Scotland and Wales.
It is not yet clear whether the commercial side of the business will remain at the Colegate premises.
Similar changes are planned at fellow Global stations Capital and Smooth.
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As part of the shake-up, revealed by trade site Radio Today, Global's Cambridge and Chelmsford sites are also set to close with a regional hub for the East of England to be retained in Milton Keynes.
Radio Today said all local and regional weekend programmes will also end and be replaced by national programmes.
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Local news and travel information is expected to continue airing on a local licence level, but the news teams will be restructured along with engineering and marketing staff.
Radio Today estimated more than 100 jobs would be put at risk, but said some positions may be transferred to other sites.
Global's founder and executive president Ashley Tabor made the announcement on Tuesday to staff in London and via video link to its 24 regional outposts, 10 of which are set to close.
It is understood that meetings were held for staff in Norwich on Tuesday to discuss their futures.
Heart in Norwich came about following the rebranding of local station Radio Broadland, formerly Broadland 102, which had been broadcasting since 1984 under various owners.