Senlab Group: Teenager’s AI fintech start-up is making waves

George Davis, group chief executive of The Senlab Group and Propser BI. Picture: James Neale

George Davis, group chief executive of The Senlab Group and Propser BI. Picture: James Neale - Credit: James Neale

George Davis was the youngest person in the room at the Future50 Live! event – a feeling which has become familiar for the entrepreneur.

The former University of East Anglia pupil, 19, has launched finance analytics firm The SenLab Group earlier this year and, just a year after starting his career, finds himself pitching to investors three times his age.

Mr Davis has closed a second round of investment and is planning to grow the business rapidly over the coming year as he takes on a team of developers and sales people.

The company, which is based at St George's Works in Colegate, Norwich, develops predictive business software for the small business market, with its first product Prosper BI already published.

Mr Davis was inspired by Norwich tech event Sync the City which encouraged him to pitch an idea and form a team.


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