'Everything must go' signs have begun to appear at BHS stores across the region, though no final closing date has yet been set.
The posters have appeared at the Norwich branch on St Stephen's Street, where fixtures and fittings are also being sold to customers.
Some 50 of the chain's 164 stores will be closed this month – 20 tomorrow and a further 30 on July 30. Their demise was confirmed last month when the search to find a buyer for the department store chain proved fruitless.
A spokesman said a decision on the closing date at the branches in Norwich, Ipswich, Great Yarmouth and Lowestoft would be taken as stock levels diminished.
The liquidation of the 88-year-old company is likely to lead to the loss of up to 11,000 jobs, though some staff have already moved on. It is understood around 60 staff are still working at the Norwich store, with many having taken new jobs.
Since the chain went into administration, several parties have shown an interest in taking on the St Stephen's Street premises, which is one of the largest in Norwich.
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