Costa director discusses franchise’s future on Cromer high street

A Costa Coffee shop in Norfolk. Picture: James Bass

A Costa Coffee shop in Norfolk. Picture: James Bass - Credit: Eastern Daily Press � 2014

The managing director of Costa Coffee has revealed what the chain will bring, and hopes to bring, to Cromer's high street.

The letter, written in response to North Norfolk's MP Norman Lamb, states that the franchise will be taking up residence in two former charity shops on Church Street.

The letter also states that costa will be bringing £300,000 worth of investment to the area, and up to 12 new jobs.

Jason Cotta, managing director of Costa UK and Ireland, wrote: 'By opening in Cromer we believe we will complement the town's growing success as a leading tourist destination, attracting visitors and locals to the town centre, many of whom are costa coffee fans.

'We have seen from experience and national research that the increase in footfall, due in part to our presence on the high street, helps to increase visits to other retailers.'

Mr Cotta also felt assured that the presence of Costa's 70 to 80 cover cafe would not detrimentally affect other caterers in the area.

He said: 'We are confident that the independents in Cromer, such as the Crab Pot Cafe, will continue to flourish with Costa alongside them - they are, after all, the fastest growing part of our booming industry.'

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He added: 'I am acutely aware of the challenges facing local retailers and am determined to ensure that we complement and support local businesses, which are essential to the vibrancy and character of the community.'

The MD assured Mr Lamb they would also be serving customers with more than just coffee, as the franchise runs many book club and fundraising events.

Mr Cotta also mentioned the creation of three new flats above the store, which will: 'Bring back into use the vacant and unusable first and second floors of this property, thanks in part to our investment.

'We believe that this development will bring new life and homes to an under occupied building, and that Costa can become a valued part of the community in Cromer supporting local causes and groups.'

He finished: 'I am keen that as a business we always maintain an open and honest dialogue with local communities.'