Cloud computing helps to open new horizons for Norwich-based Future 50 firm

Farnell Clarke accountants. From left, Nathan Bowden, Connor Eade, Frances Jackson, Sharon Mason, Em

Farnell Clarke accountants. From left, Nathan Bowden, Connor Eade, Frances Jackson, Sharon Mason, Emma Hume, Nikki Shepherd, Samantha Elliott, Chris Sears, and Will Farnell. Picture: Denise Bradley - Credit: copyright: Archant 2013

Norwich-based accountancy firm Farnell Clarke is forecasting a third year of double digit growth driven by a strengthening customer appetite for its cloud-based accounting.

The EDP Future 50 firm expects last year's turnover of £350,000 to expand by more than 40pc thanks to an increased demand for its KashFlow system – a service which hosts data that customers can access from anywhere as long as they have an internet connection.

It comes after Farnell Clarke moved to boost its online credentials by offering a mobile app and online service that manages invoices.

'The Receipt Bank invoice management is the latest tool we're offering our clients to make their lives simpler,' founder and managing director Will Farnell said.

'Sage has dominated the accountancy market for more years than I'd like to think about, but the emergence of new technology gives accountants the opportunity to offer clients something new, cost effective and, in my opinion, far better.

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'We describe ourselves as 'not your typical accountants' and one of the ways we demonstrate this is by never allowing our clients to be confused by their accountancy processes.

'Our aim is to help their businesses succeed and our investment in technology means we can offer them practical, time-saving and intuitive ways to make financial record keeping less arduous.' The firm, which had sales of £182,000 in 2011, saw turnover rise by 36pc in 2012.

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