Chapelfield shopping centre could change its name

A planning application has been submitted to change the signage at intu Chapelfield. Pic: Archant

A planning application has been submitted to change the signage at intu Chapelfield. Pic: Archant - Credit: Archant

Norwich’s Chapelfield shopping centre has submitted a planning application to change its name and signage as its owner Intu remains in administration.

Intu Properties appointed joint administrators at KPMG in August after it failed to raise cash through discussions with creditors.

The group has struggled under a £4.5bn debt burden for the past year and was further damaged during the coronavirus pandemic.

Although Intu continues to trade as normal it has submitted plans for new branding to be put up on the Norfolk shopping mall, with no mention of the Intu logo in sight.

Shoppers at the new Chapelfield shopping centre in Norwich on SaturdayPhoto: Adrian JuddCopy: For: E

Shoppers at the new Chapelfield shopping centre in Norwich on SaturdayPhoto: Adrian JuddCopy: For: EDP pics © 2005(01603) 772434 - Credit: Archant © 2004

MORE: Midwich post revenue of £302 million despite virus hitThe documents suggest that the mall could be renamed Chantry Place – a moniker derived from the street which runs outside one of the centre’s entrances.

The application would see the signs put up above all of its entrances and car parks, as well as a 15m sign erected on the curved wall overlooking Chapelfield Road.

However a spokesman for the business said that the application had been submitted as a “precaution”, with the Chantry Place name a working title.

Sheridan Smith, intu Chapelfield’s marketing manager, said: “We are currently working very closely with design and PR agency Four, looking at a number of options for a new look for Chapelfield. We are some way away from making any decisions on what the look will be and what changes we will make, but we have put in a ‘just in case’ planning application at this stage.

Steve Bunce, general manager of Chapelfield, Norwich comments on the first year of trading Photo:Ad

Steve Bunce, general manager of Chapelfield, Norwich comments on the first year of trading Photo:Adrian JuddCopy:For:EDPcopyright EDP/Archant 2006 - Credit: copyright Archant 2006

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“We have a host of legal hoops to work through with all the parties involved in the venture, but there are exciting times ahead for Chapelfield and we are looking forward to the time when we can launch the centre’s new look and announce our plans for the future.”

Intu Properties has already begun shedding some of its biggest names, putting Manchester’s Trafford Centre up for auction just days after KMPG were bought on to manage the business.

Whether Intu Properties will look to do the same with Chapelfield is unclear.

The business owns 17 of the UK’s largest malls including Lakeside and Nottingham’s Victoria Centre.

EDP MagazineHouse of Fraser shopfront, Chapelfield Photo: Adrian JuddCopy:Claire Walker For: EDP M

EDP MagazineHouse of Fraser shopfront, Chapelfield Photo: Adrian JuddCopy:Claire Walker For: EDP Magazine EDP pics © 2006(01603) 772434 - Credit: Archant © 2004

Chapelfield Shopping Centre opening.The first shoppers rush in.Photo:Antony KellyCopy:For: EDP newsE

Chapelfield Shopping Centre opening.The first shoppers rush in.Photo:Antony KellyCopy:For: EDP newsEDP pics © 2005(01603) 772434 - Credit: Eastern Daily Press © 2005

Chapelfield Shopping Centre opening.Window cleaners at work in the Levis shop as the centre opensPho

Chapelfield Shopping Centre opening.Window cleaners at work in the Levis shop as the centre opensPhoto:Antony KellyCopy:For: EDP newsEDP pics © 2005(01603) 772434 - Credit: Eastern Daily Press © 2005

Chapelfield Shopping Centre opening.The first shoppers rush in.Photo:Antony KellyCopy:For: EDP newsE

Chapelfield Shopping Centre opening.The first shoppers rush in.Photo:Antony KellyCopy:For: EDP newsEDP pics © 2005(01603) 772434 - Credit: Eastern Daily Press © 2005

Chaplefield Shopping Mall and House of FraserPhoto:Antony KellyCopy:For: EDP centroEDP pics © 2005(

Chaplefield Shopping Mall and House of FraserPhoto:Antony KellyCopy:For: EDP centroEDP pics © 2005(01603) 772434 - Credit: Eastern Daily Press © 2005

Chapelfield Shopping Centre opening.The first shoppers wait to go in while police keep guard.Photo:A

Chapelfield Shopping Centre opening.The first shoppers wait to go in while police keep guard.Photo:Antony KellyCopy:For: EDP newsEDP pics © 2005(01603) 772434 - Credit: Eastern Daily Press © 2005

Chaplefield Shopping Mall and House of FraserPhoto:Antony KellyCopy:For: EDP centroEDP pics © 2005(

Chaplefield Shopping Mall and House of FraserPhoto:Antony KellyCopy:For: EDP centroEDP pics © 2005(01603) 772434 - Credit: Eastern Daily Press © 2005

House of Fraser store in the Chapelfield shopping centre which opened today (Wed).Photo: Paul Hewitt

House of Fraser store in the Chapelfield shopping centre which opened today (Wed).Photo: Paul HewittCopy:David Bale For: EN newsEN pics © 2005(01603) 772435

First views inside the House of Fraser store under construction in the Chapelfield development in No

First views inside the House of Fraser store under construction in the Chapelfield development in Norwich.Photo: Bill SmithCopy: Lorna MarshFor: EDP newsEDP pics © 2004(01603) 772434 - Credit: Archant © 2004

Looking out over the Chapelfield development in Norwich.Photo: Bill SmithCopy: Lorna MarshFor: EDP n

Looking out over the Chapelfield development in Norwich.Photo: Bill SmithCopy: Lorna MarshFor: EDP newsEDP pics © 2004(01603) 772434 - Credit: Archant © 2004

Christmas lights at Chapelfield Mall in NorwichPhoto: Bill SmithCopy: Tara GreavesFor: EDP / ENArcha

Christmas lights at Chapelfield Mall in NorwichPhoto: Bill SmithCopy: Tara GreavesFor: EDP / ENArchant © 2006(01603) 772434 - Credit: Archant © 2006

The enormous excavations for the Chapelfield development in Norwich.Photo: Bill SmithCopy: Keiron Pi

The enormous excavations for the Chapelfield development in Norwich.Photo: Bill SmithCopy: Keiron PimFor: EDP newsEDP pics © 2003 Tel: 01603 772434 - Credit: EDP pics © 2003

The Chapelfield development nears completion for the September opening deadline.Photo: Bill SmithCop

The Chapelfield development nears completion for the September opening deadline.Photo: Bill SmithCopy: Lorna MarshFor: EDPArchant © 2005(01603) 772434 - Credit: Archant © 2005

Views of the Chapelfield Mall, which has won an awardPhoto: Bill SmithCopy: Dominic ChessumFor: ENAr

Views of the Chapelfield Mall, which has won an awardPhoto: Bill SmithCopy: Dominic ChessumFor: ENArchant © 2007(01603) 772434 - Credit: Archant © 2007

Building supplies articulated lorry delivering to the Chapelfield development at the back of the Ass

Building supplies articulated lorry delivering to the Chapelfield development at the back of the Assembly House in Norwich.Picture: Bill SmithCopy: Rachel BullerFor: EDP newsEDP Pics ©2004 Tel: (01603) 772434 - Credit: EDP pics © 2004