What investors look for in a tech start-up and how to make more money whilst making more time for yourself are among the lessons to hear at a developers conference.

This year's Nor(DEV):con, short for Norfolk Developers Conference, will see a variety of talks as well as a schools day as the event broadens out to take in the next generation of coders.

Paul Grenyer, Nor(DEV):con organiser, said: 'Today technology is so ingrained and intertwined with the local economy that one cannot exist without the other and Nor(DEV):con is a celebration of this.'

Nor(DEV):con runs from February 23 to 25 at the King's Centre in Norwich. For more information visit http://www.nordevcon.com/

Five things you could learn at Nor(DEV):con

• What an investor wants from a start-up

Dr David Bozward, strategic lead for entrepreneurship within Worcester Business School, will be talking want-to-be entrepreneurs through getting funding for their start-up. He says you need just three things; a product, a willing market and a team to make it happen.

• How leadership remains important despite technology replacing management

Nelson Spirit chairman Nigel Cushion will present Leadership and technology – past, present and future, which will examine the relationship between technology and leadership, particularly if advances in tech are making management obsolete.

• How can you maximise profit and create more time for yourself

Larking Gowen accountants Chris Reeves and Mark Curtis will give a talk and workshop on how to make more money while also finding the time to do the parts of the business that you enjoy.

• How to ensure your product has a market

Former R&D executive with Proctor and Gamble and PepsiCo John Park will share his principles to identify changing consumer needs and aspirations and how to tie those to product solution.

• How to predict the future...

Well not quite but Neil Miles, chief executive of Inasight and chairman of TechEast, will discuss the latest thinking and practical use of predictive analytics and machine learning.