A cheesemonger is hoping to spark excitement for local produce by launching regular tasting events.
Cheese and Bees, in Market Lane in Walpole St Andrew, is hosting its first open cheese-tasting session this Saturday.
It is just one of many plans being unveiled for the business, which came under new ownership in June.
Peter Pooley, one of the shop's new managers, said his family took over when the couple who opened it decided to close.
"My family and I were customers of the shop and didn’t want to let it close, so we became the proud new owners to take it over," he said.
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"We pride ourselves on being a full traditional cheesemonger with an old-fashioned approach to customer service and finding and using local small-batch suppliers wherever possible."
Mr Pooley explained he wanted to start open tasting events because they help build relationships with customers and allow the cheesemongers to fully understand their wants and needs.
Around 65 types of cheese will be available to sample throughout the day.
The standout products will be the selection of small-batch artisan cheeses that cannot be found in supermarkets.
These include the Norfolk White Lady from Becky Enefer at Wilton Farm in Hockwold, a rich Brie-style cheese made with sheep’s milk.
Cheese and Bees will run the tasting days every three months with the first one taking place on Saturday between 9.30am and 7pm.
The firm also recently launched a cheese subscription club with UK-wide delivery and is hoping to introduce cheese and wine evenings and a mobile cheesemonger vehicle soon.
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