A local businesswoman has urged people to spend just £5 to help save the high street.
The advice comes from Amanda George who co-owns The Norfolk Gift Company in Watton, an independent shop stocking handmade local items from more than 50 local creators.
The 38-year-old claims it is a small amount to pay to save the struggling high street.
"We try our hardest to make sure we are visible wherever we can," she said. "Yet we still have people coming in not knowing we existed, or saying that they 'don't really come down the high street'.
"Watton is lucky to have so many independent shops and if you spend just £5 a week it ends up making a huge difference to the local economy."
Despite the call for action, Ms George insisted her firm was "going brilliantly" and issued the advice as a blanket statement across all businesses which have seen trade at its lowest level in six months.
Earlier this month, Indian restaurant owner Monty Ali warned his business and many like it will be forced to close if trade continues to dwindle.
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Ms George added: "It doesn't have to be a large amount of money to make a difference.
"Even £5 grabbing a coffee and cake, a pint in the pub, going to the butcher, or buying gifts for people in person instead of online - all these things help your town to grow and profit.
"It goes for every town but especially the smaller ones.
"We should be encouraging people to buy locally instead of going to the major cities."
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