Norfolk brewer Woodforde's has announced a long-term stand sponsorship deal with Norwich City Football Club.
The new partnership will see the brewer's logo depicting Norfolk-born Lord Nelson, adorning the Barclay Stand at Carrow Road.
From July 30, the Barclay Stand will have 'sponsored by Woodforde's' added to its name, as well as a range of Woodforde's ales being sold on the premises.
James Hughes, Woodforde's chief executive, said: 'As Norfolk's largest brewer, we're delighted and proud to have forged this exciting new commercial partnership with Norwich City FC.
'We know from our own research that Norwich supporters are among the most passionate in the league so it's great to be able to play our part by giving something back to the fans who create such a brilliant atmosphere at Carrow Road.'
Other Woodforde's branding inside the stand will feature the slogans 'Come on you Yellows!', and 'On the ball, City!'.
Two of the brewer's most popular beers – Wherry amber ale and Norada pale ale – will also be available throughout the ground.
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