Your guide to the Sundown Festival this weekend
Norfolk Showground is more used to countryside activities — but this weekend it will again be the site for some altogether more urban sights and sounds.
Sundown Festival starts this weekend, with chart topper Olly Murs, drum 'n bass duo Chase and Status, rappers Labrinth and Wiley and popular female stars Katy B and Pixie Lott and many more.
More than 30,000 people from across the region, including thousands of youngsters from Norwich, are expected to descend on the site near Costessey.
Many will be making a weekend of it and either camping on the site or checking into nearby hotels and bed and breakfasts, offering a late summer boost to the local economy.
Sundown Festival spokesman Dion Clements said: 'We're very excited about the way the line-up has shaped up. There are very few events which could provide such an opportunity to see so many of the hottest UK R&B, hip hop, rap and grime artists performing in one place.'
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As well as the acts listed, this year will also see the winners of Live & Unsigned 2012 – one of the largest music competitions in the country – will also be performing at the festival.
And one of the biggest model agencies in the world, Next Models – who represent supermodels Arizona Muse and Karlie Kloss, is set to deploy an army of talent scouts to the event later this summer to look for new faces.
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? People attending the festival will be able to use the First X1 bus service to get directly to the showground.
? The X1 will be running every 10 minutes, with the last bus leaving the showground at 11.55pm on Saturday and Sunday.
? Weekend camping tickets are now sold out but day tickets can be bought on the gate for �35 and weekend tickets for �60.
? To book tickets, which can be collected on the gate, go to www.nationalboxoffice.co.uk or call 0871 224 1112 or 1113.
? Tickets cost �29.50 for a day ticket, �55 for a weekend ticket or �90 for a weekend ticket with camping.
? Gates open at midday and performances will be between 1pm and 10.30pm on both days, with the showground opening at 1pm today and campers having to leave by 1pm on Monday.