“We have a lot of crazy fans in Norwich” - Review of Embrace at Norwich Waterfront

Embrace at Norwich Waterfront

Embrace at Norwich Waterfront - Credit: Archant

There's definitely a mid to late 1990s indie Renaissance happening at the moment. Bands that five or ten years ago were playing to dwindling crowds are returning to play sold out venues.

Embrace at Norwich Waterfront

Embrace at Norwich Waterfront - Credit: Archant

And the latest on the conveyor belt were northern five-piece Embrace who played to a packed Norwich Waterfront on Monday night. It's easy to forget how many fantastic songs bands like Embrace have in their back catalogue.

And they certainly know what to do with them. This isn't a band playing the odd favourite, but mainly trying to plug their new stuff, as some do.

All the classics are there, including opener All You Good Good People, Come Back To What You Know, Gravity, Ashes and a buoyant Save Me, which provokes many to get their legs moshing once more like they did all those years ago.

What Embrace also get is that when playing live it can help to not only look like you are enjoying it, but also to engage with the audience.

Embrace at Norwich Waterfront

Embrace at Norwich Waterfront - Credit: Archant


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Lead singer Danny McNamara remains the likeable, chatty and funny frontman he always was, telling the fans they always play Norwich first because they know it will sell out - even though 'it's in the a**e end of nowhere'.

He quips: 'We have a lot of crazy Embrace fans in Norwich. That's why I stayed on the tour bus today.'

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He orchestrates the crowd throughout the gig as they sing back line after line after line.

There's the odd duff track, their newer stuff is a bit too U2-lite for my palate, but the first listen of new song Love Is A Basic Need sounds promising.

Embrace at Norwich Waterfront

Embrace at Norwich Waterfront - Credit: Archant

Ultimately they put on a superb show, in intimate surroundings, the highlight being an epic set closer Good Will Come Out, an under-rated song that deserves to go down as a classic of the era.

By the sounds of it they'll be back and when they are it will definitely be worth a night in their company.

* A hat tip to promising support act Glass Mountain, an eclectic, atmospheric four-piece who look like a band very much on the up.

Embrace at Norwich Waterfront

Embrace at Norwich Waterfront - Credit: Archant

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