Antiques, collectables, Steiff teddy bears and locally-produced alcohol will be the stars of a Norfolk Day celebration at a popular visitor attraction.
A trio of businesses - Beers of Europe, The Warehouse Antiques and Collectables and the Steiff Shop in Setchey, near King's Lynn - will be holding all day events on Friday, July 27.
The business hub, which attracts thousands of people each year from across Norfolk and further afield, is owned by David Clark and his family.
To celebrate Norfolk Day, Beers of Europe, which attracts 60,000 customers each year and trades worldwide, will be holding a free Norfolk beer and Norfolk gin tasting day from 9am-6pm.
The Warehouse Antiques and Collectables is holding a free valuation morning hosted by auctioneer David Palmer, from Flog It, Bargain Hunt and Cash in the Attic.
There will also be an antique and flea market throughout the day.
The Steiff Shop, which has the largest collection of Steiff teddy bears and animals in East Anglia, will have an expert on hand to guide people through the collection and answer any questions from 9am-6pm.
All three events will raise money for the East Anglian Air Ambulance through a raffle for a hamper of Norfolk beer and gin and teddy cushion as well as donations.
Amanda Waterfield, marketing manager for all three businesses, said: 'It is important for us to promote Norfolk and to let people know we are here.
'There are a lot of breweries in Norfolk and a lot of talk about craft. There are also quite a few antique places in Norfolk.
'Norfolk is a good county to trade in. There are good people here and the tourism sector is good.'
Speaking about the rise in microbreweries across Norfolk, as well as the increasing popularity of gin, Miss Waterfield added: 'Brewing beer is a hobby that can be turned into a business. It is a huge group of people who drink beer now.
'In terms of gin, years ago there used to be only one of two options but now you can get lots of different flavours.'
For more information call 01553 812000.
?Let us know about your Norfolk Day event by emailing norfolkday@archant.co.uk or tweeting @norfolk.
Norfolk Day shop
An online shop has been launched selling Norfolk Day marketing material which event organisers can display on the day.
The shop is selling a four-pack of flags, four-pack of A3 posters and 20 balloons at £4, while 5m of bunting is £7.50.
Celebration packs containing all of the above are available for £15.
Norfolk Day takes place on Friday, July 27, and is intended as a day of fun in which individuals, community groups and businesses are encouraged to get involved by hosting or participating in events.
The initiative was launched by the EDP and Norwich Evening News in partnership with BBC Radio Norfolk and has the backing of business and community organisations who are planning events for the day.
Details of events will be revealed in the newspaper, online and via social media.
To order Norfolk Day materials visit
www.norfolkday.co.uk shop to buy celebratory items.
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