Let’s Rock Norwich! 2017: Stage is ready for 1980s stars including Tony Hadley and Kim Wilde for major retro music festival
- Credit: Nikolaj Georgiew
Today is the day that stars from the 1980s descend to a city park for a live music extravaganza.
It is the first year Let's Rock Norwich! has come to East Anglia and marks the midway point of a nationwide tour which will reach 100,000 music fans.
Some 15,000 people will flock to Earlham Park for the one-day event headlined by Spandau Ballet lead singer Tony Hadley.
Other acts on the bill are Bananarama, Howard Jones, Kim Wilde, Belinda Carlisle, Midge Ure, Go West, Nik Kershaw, Boney M, Chesney Hawkes, Jaki Graham and Captain Sensible.
Steve Haywood, marketing manager for UK Live - the Berkshire firm behind Let's Rock Norwich! - said: 'We are really excited to come to Earlham Park. It is going to be a good party atmosphere.
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'The Norwich show is going to be our largest show this season. It is going to be big. It features a really good core of 1980s pop stars who can really belt out a tune.
'The tour has been fantastic. It is going really well. It has been our busiest season this year.
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'Most people come to Let's Rock festivals because of the nostalgia. Our audience grew up in the 1980s and everyone has a special song from when they grew up. The festival allows them to see stars from the 1980s perform 30 years later which is wonderful. It means something to people.
'Parents can also introduce their kids to the music. It is a real multi-generational event.'
MORE: Everything you need to know about Let's Rock Norwich!MORE: Retro festival will boost city's profile to host live musicAs well as live music there will be free entertainment for children through a circus skills workshop.
He was pleased with the response to the Earlham Park Let's Rock gig and hoped it would return to Norwich.
Mr Haywood added that despite the terrorist attack at the Ariana Grande concert Manchester Arena people were continuing to attend Let's Rock events.
The festival chief said there would be a heightened security presence at Norwich.
This would be through extra police officers, private security workers and robust bag checks at the gates which open at 10am.
Mr Haywood said there would be no road closures and a park and ride service will operate on the day to the festival site from Costessey and County Hall.
Car parking will only be provided for disabled blue badge holders.
The Earlham Park Café will remain open.