It's Now or Never for the UK's best Elvis impersonator to have their blue suede shoes, white jumpsuits and hair gel at the ready for a new talent competition.

Eastern Daily Press: Andy Sexton is hosting a competition to find the best Elvis impersonator in Norfolk later this year. Now he is calling all Elvises to come forward and enter the show, which will be at The Talk in Norwich. Photo : Steve AdamsAndy Sexton is hosting a competition to find the best Elvis impersonator in Norfolk later this year. Now he is calling all Elvises to come forward and enter the show, which will be at The Talk in Norwich. Photo : Steve Adams (Image: Copyright Archant Norfolk 2015)

Promoter Andy Sexton is calling on all crooners to step forward and compete to find the best rock-and-roll Elvis impersonator in the country.

And it could be Heartbreak Hotel for the losers, as the standard has been set by 60-year-old former agronomist Richard Sutherland, who has been copying the style and sounds of Elvis in the 1970s for 20 years.

'If you think you are the best Elvis come and along and prove it,' said Mr Sexton. 54, of Taverham. 'We are looking for all Elvis impersonators, from the 1950s through to the 1970s.'

Mr Sexton has called for people to send in their pictures and videos, and will choose 16 of the best to compete in an evening at The Talk, in Oak Street, in Norwich.

Eastern Daily Press: Andy Sexton is hosting a competition to find the best Elvis impersonator in Norfolk later this year. Now he is calling all Elvises to come forward and enter the show, which will be at The Talk in Norwich. Photo : Steve AdamsAndy Sexton is hosting a competition to find the best Elvis impersonator in Norfolk later this year. Now he is calling all Elvises to come forward and enter the show, which will be at The Talk in Norwich. Photo : Steve Adams (Image: Copyright Archant Norfolk 2015)

'Elvis is popular everywhere,' said Mr Sexton. 'People always recognise the white suit because he is such an icon. Elvis was a powerful figure and will always be around even though he has been dead for many years.

'Everyone says Elvis is just a rock and roll singer but he's not, he's everything.

Dedicated impersonator Mr Sutherland has spent thousands on replica suits ordered from the United States, with his white suit and American Eagle cape costing £4,500.

When he transforms his usually-silver hair is covered up with a long black wig, and sideburns complete the look.

'Sometimes you have a bad hair day and sometimes you have a good hair day,' said Mr Sutherland. To give someone like Elvis a tribute is amazing. Once you have been to see Elvis, his house and realise how humble he was you want to keep his legacy alive.'

Any Elvis impersonators interested in entering the competition should contact Andy Sexton.

Visit www.facebook.com/sextonpromotions and post your videos or email andywsexton@yahoo.co.uk

Are you a lookalike for a celebrity? Email sabah.meddings@archant.co.uk.