New gin launched to celebrate and support hospitality industry
- Credit: Lee Blanchflower
A new gin has been launched to mark a celebration of the hospitality industry and all those working within it.
Wild Knight Distillery, founded by husband and wife team Matt and Steph Brown, developed the 1837 gin with Norfolk chef and Hospitality Action ambassador Charlie Hodson.
Hospitality Action, one of the charities behind National Hospitality Day, which fell on Saturday, September 18, was founded in 1837, inspiring the gin's name.
The cause supports people working in the hospitality industry, including through grant funding.
And Mr Hodson discovered that the gin's launch venue, The Victoria Inn at the Holkham estate, was also founded in 1837.
You may also want to watch:
He hopes the gin will continue the conversation about hospitality at home.
"We wanted to do something quite important that we hope people will have at home," he said. "They might have it in their drinks cabinet and when they get friends around, they can ask about it.
- 1 Caravan owners furious after park suddenly blocks sales of properties
- 2 Norfolk hit by flooding as storms reach the county
- 3 Tributes as Leanne, 29, dies after receiving cancer 'all-clear'
- 4 Pupil taken to hospital after incident at Thorpe St Andrew school
- 5 Land wanted by village sold to mystery buyer for £50,000 more
- 6 Banham Poultry taken over by owner of Bernard Matthews and 2 Sisters
- 7 Patients speak out as surgeon who botched surgeries still working
- 8 Met Office issues warning for thunderstorms in Norfolk
- 9 Man found dead at Thorpe St Andrew home
- 10 'A lovely talented man': Tributes to Cromer Pier Show headliner Phil Butler
"For me it's not just about the financial rewards for Hospitality Action, but it's about the awareness.
"If you can open up a conversation it can raise awareness around mental health and it could even help someone get back on the right path."
Mr Hodson, who runs Hodson & Co Cheese Room in Aylsham, said there had been a good turn-out for the launch.
The gin has been distilled with citrus, thyme and nettle for a distinctive, aromatic flavour.
Special branding was created, which has been produced in the distillery’s signature pewter.
Mr Hodson thanked publisher Archant for supporting National Hospitality Day, and the teams at both Wild Knight Distillery and the Holkham estate.
National Hospitality Day was organised in recognition of a challenging 18 months for the industry, during which thousands of people were furloughed and lost jobs and businesses faced months-long shutdowns.
Organisers encouraged people to book a table at their favourite spot to show their support, or to donate to the causes behind the occasion.
To find out more and donate, visit nationalhospitalityday.org.uk
The gin is available to buy online from Wild Knight Distillery, at The Victoria in Holkham and from TFW Fine Wines.