Cromer's famous end-of-the-pier show has swapped its summer sunglasses for a seasonal Santa hat as the curtain prepares to rise on this year's Christmas spectacular.

The Pier Pavilion Theatre's 11th Christmas show promises lashings of sparkle, magic, comedy and rip-roaring dance routines.

All-round entertainer, and good ole' Norfolk boy, Olly Day is back for his seventh Christmas Show, and promised all-new material. He said he never repeated a gag or sketch.

'There's a great warmth to the show,' he added. 'I used to come when I was much younger to watch, and think: 'I'd love to be part of that'. Now I am, and it's fantastic'.

Magician Steve Zebs, from Gorleston, and Mancunian male vocalist Keith Pemberton, are both making debut appearances at Cromer.

Mr Zebs began his stage career as a teenage dancer but magic gradually took over. He has performed all over the world and worked as a cruise director.

'Performing at Cromer Pier has been on my bucket list for a while and I hope to tick it off more than once,' he said.

Singer-songwriter Mr Pemberton is currently living in another famous seaside resort with a pier - Brighton.

He and female vocalist Lulu Alexandra have been working out at the gym and keeping a close eye on their diets to make sure they are as fit and healthy as possible for the run.

It will be Miss Alexandra's third appearance at Cromer. Her first, in 2011, was especially dramatic.

While on a day off visiting family in Essex she was hit by a car on a zebra crossing, flipped over its bonnet, hit the windscreen and rolled off into the road.

Despite being bruised, battered and suffering post-traumatic stress and shock-induced amnesia, Miss Alexandra, who is also a champion ice skater, only missed a couple of Cromer shows.

Her concentration at the minute is focused on singing her way through Somewhere Only We Know, one of the show's numbers, without crying. 'I find it very moving,' she explained.

Joining the stars on stage will be the high-energy Seaside Special Dancers, with routines varying from Strictly Christmas, to Bollywood, and a winter ballet.

Dazzling costumes, and an appearance by youngsters from Cromer-based Marlene's School of Dancing, will all add to the Christmas pudding mix of variety family entertainment.

The show runs from November 28 to December 30 with matinées at 2.30pm, and 7.30pm evening shows. Ticket prices start at £10. For more information ring the box office on 01263 512495 or visit www.cromerpier.co.uk