It is bit of traditional British seaside summer - in the same plastic bucket as ice creams, chips, beachballs and windbreaks.
Feathery, sequinned dancing girls, comedians delivering saucy gags and slapstick foolery, singers doing pop and show songs and a novelty act.
The curtain will soon go up on Cromer's summer stage spectacular - which is now the only remaining end-of-the pier variety show in Europe.
Show bosses stress however it is far from being the last of the dinosaurs.
Headline comedian Paul Eastwood, back for a second season, said: 'It is definitely not a dinosaur - because they keep giving a new lease of life.'
Deviser, director and choreographer Di Cooke said variety shows had gone through tough times, but Cromer's - backed by supportive pier operators Openwide, and owners North Norfolk District Council - kept faith with its successful recipe.
'It is all about comedy, song, dance, speciality and making it good clean family fun, and pacy.
'We give our audience what they like, but with surprises too - and some serious bits, such as ballet.'
This year's show will feature a Mary Poppins routine, 70s nostalgia with Saturday Night Fever and modern day Uptown Funk.
Among the cast is local comic Ben Langley from Shimpling in south Norfolk - who appeared in the 2012 show and has written gags for it over several seasons - picking up on 'postcard humour.'
They are joined by:
?multi-instrumentalist Rachel King who plays violin, saxophone, flute, panpipes and piano.
?male vocalist Luke Walsh, who has been singing since he was nine and has appeared in The BBC's Friday Night is Music Night
?female vocalist Jane Watkins who appeared in previous summer and Christmas shows on the pier.
?and the six-strong troupe of Seaside Special Dancers
There are more than 100 shows through the summer in the 550-seat theatre, where the cast is now deep in rehearsals ahead of opening night on June 20.
Are you staging a show in north Norfolk? Email richard.batson@archant.co.uk
CROMER SUMMER SHOW IN NUMBERS
The show features more than 150 costumes, 48 pairs of shoes, 40 pairs of tights, 33 hats, 31 fascinators and 24 petticoats, all made by just two people - Laura Whyte and Beryl Patterson.
Quick changes are essential. The record is just 17 seconds. Over 100kg of glitter and 220 metres of LED lighting are used on stage sets.
The dance routines include 1,104 taps in a tap routine, 116 kicks in show numbers, 52 dance lifts, and 48 pairs of false eyelashes are used throughout the season.
An intelligent light that can change colour, move and show up different shapes costs more £14,000 on its own.
SHOW DETAILS
The Cromer Pier Show (also known to many as the Seaside Special) opens Saturday June 20 and runs to Saturday September 19.
Am alternating Show Two opens on Saturday July 4. A combination of both shows runs from September 8.
Evening shows 8pm. Show times 2.30pm and 8pm
Matinee performances 2.30pm on Tuesday, Wednesday, Thursday from July 4 to September 17. Saturday matinees 4pm from July 11.
Tickets from £10 - £23.50 from the box office 01263 512495
or online at www.cromer-pier.com
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