Norwich’s dynamic design duo behind special Scalextrics toy for the London 2012 Olympics

A dynamic design duo are the brains behind a Scalextric track based on the Olympic cycling velodrome.

Norwich born-and-raised business partners Paul Robbins and Nick Harvey are product designers who have been working with Scalextric for 10 years. Their two-man company, Product Resolutions, is based in Norwich and has created this novel adaptation of the popular toy for the London Olympics 2012.

The toy is on sale now and features scaled-down bikes based on those used by Team GB at the Beijing Olympics and riders modelled on gold medal cyclist Sir Chris Hoy.

Mr Robbins, 41, of Thorpe St Andrew, and Mr Harvey, 35, of Thorpe Hamlet, started work on the concept in 2009.

Mr Robbins, who spent seven years working on products in Hong Kong before returning to Norwich, said: 'The thing we enjoyed most was the technical challenge, the styling and the aesthetics.


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'I am quite into cycling as well so it had an extra appeal.

'Big companies choose us because we balance blue sky thinking with sound technical knowledge.'

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The company is based on King Street.

'We realised we did not need to be in London or Hong Kong to be successful, so we came back to Norwich for a nicer standard of living,' said Mr Robbins.

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