Tough times will not break Norwich City’s Neil Adams

Norwich boss Neil Adams is facing the toughest spell of his management career. Picture by Paul Chest

Norwich boss Neil Adams is facing the toughest spell of his management career. Picture by Paul Chesterton/Focus Images Ltd - Credit: Paul Chesterton/Focus Images Ltd

Norwich City boss Neil Adams insists the toughest spell of his fledgling managerial career will not break him.

Adams is under intense pressure to revive the Canaries' flagging Championship promotion bid after one win in the last 10 league games.

Large sections of the Carrow Road support delivered their verdict after Saturday's 2-1 defeat to Reading, but the City chief remains convinced he can lead the fightback.

'This is definitely my toughest time as a manager, without a shadow of a doubt, because we need to do better. It's a tough time for us all, not just me, players, staff and supporters alike,' he said. 'We all want the best for this club. That goes without saying.

'Promotion will always be the target. We are still capable of it. We are not showing that at all right now but promotion is the remit. When you are relegated the immediate priority is to bounce back. There is no other option so we are all aware that is our target.

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'I don't look at what could happen if we don't do that. I focus on what we are trying to achieve. We have been open from the start about what the target is and that will remain so.'

Adams accepts only results on the pitch will ease the pressure on City's management and playing squad, which means getting the better of former team-mate and Wigan boss Malky Mackay this weekend.

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'The be all and end all is winning football games and it is amazing what a win can do for you in the same manner of what a defeat brings,' he said. 'We are finding that out to our cost now. There is no side in this division that should play us off the park but we are not producing ourselves.

'It is nothing to do with the opposition. It is about us and we have to change that and quickly.'

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