Neil Adams is adamant the wheels have not come off Norwich City's Championship promotion push.

The Canaries have won one of their last nine league games prior to Reading's visit to Carrow Road on Saturday to slip down to 10th place after an impressive start to the campaign.

Adams is confident Norwich will climb the Championship once they cut out the basic mistakes.

'It isn't a case of things unravelling, what has happened is we have stopped winning games,' he said. 'Looking at performances if we take out Middlesbrough, which was nowhere near good enough, there hasn't been an awful lot wrong or different from the performances we delivered at the start of the season. What has changed is we are conceding needless goals and not scoring enough.

'Brighton was a classic example for me. We got a point from a home game, when we need to take three. It's the small margins. If you look at the Brentford away game it was 0-0 at half-time and it could have easily been a different scoreline and we go on and run out comfortable winners.

'That could have been the same against Brighton. At 2-1 up we had three or four very good chances and if we take them then we are talking about another win similar to the start of the season.

'The players are putting in the effort, the quality is there, but the focus must be on playing well enough to win games without throwing points away.'

Norwich have won only once in the league at Carrow Road since August 19 and Adams knows that is unacceptable.

'We want to get the fans happy, and that means winning games – it's as simple as that,' he said. 'They've stuck with us through thick and thin, I'm sure it will be the same again on Saturday and I'm hoping we can reward them with a win. If we're at it and we're strong and we're solid, as we've seen in other games earlier in the season, then we feel comfortable we can go and get the three points.'

Adams had to face shareholders at a frank annual general meeting alongside members of the Norwich board earlier this week. The City boss was at pains to reiterate the Canaries need a united front to force their way into contention at the top of the Championship over the coming months,

'It was okay and there was a huge turnout,' he said. 'The supporters want the best for the club. You can see that, you could hear that with the questions. That underlines the passion for us all. We're all in the same boat. We care passionately about this club.'