Norwich City to host responsible gambling campaign

Carrow Road. Picture: Mike Page

Carrow Road. Picture: Mike Page - Credit: Mike Page

Norwich City will be one of a select few football clubs to host a new responsible gambling campaign.

Launched by Sky Bet, the campaign is designed to educate players and staff about gambling related harm.

The programme will be launched across all 72 football league clubs next season, but will begin at Norwich City, Birmingham City, Charlton Athletic, Brentford, Accrington Stanley, Carlisle United, Lincoln City, Newport County, Oldham Athletic and Portsmouth during the off-season period.

EPIC Risk Management will provide each club with training similar to that which it has been delivered to Chelsea FC, the Professional Cricketers' Association and the Rugby Players' Association.

In addition, it will work with current networks within professional football to signpost support for any player or club official who requires it.

The aim of the training will be to ensure players understand the potential risks associated with gambling, the rules around betting integrity, and know how to look out for signs of potential harm in their teammates.

Richard Flint, CEO of Sky Betting & Gaming said they are 'keen to put safer gambling at the heart of our renewed partnership'

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'By funding such a vital service for every club we want to play our part in reducing gambling related harm amongst their players and wider staff,' he said. 'I firmly believe that responsible operators can add value to sport through partnerships like this.'

EFL Chief Executive, Shaun Harvey, said: 'The longevity of any partnership is dependent on each party understanding what the other is trying to achieve and it is clear that the EFL and Sky Bet are aligned in our ambition to increase the collective efforts to supporting issues around problem gambling.'

'Betting in football should only serve to enhance the matchday experience and I hope that by providing our campaign with visibility at every single game that supporters will be encouraged to stay in control and gamble safely.

'The work that will take place with EFL Clubs, players and staff alike is a hugely significant step forward and will hopefully have a positive impact on all participants in the professional game for many years to come.'