Supporters of Norwich City have been assured that the participation of chairman Ed Balls on celebrity TV show Strictly Come Dancing will have no impact on day-to-day business at Carrow Road.

Some fans on social media were angered by the former shadow chancellor's post on Twitter the morning after the transfer window closed, talking about his involvement in the BBC dancing programme.

Balls had said: 'Finished filming @bbcstrictly at 1130pm, now on way to @BBCr4today to talk about my new book, Speaking Out.'

However, the former MP's role as chairman at Carrow Road is unpaid and chief executive Jez Moxey tried to calm frustrations about the issue when speaking to the media earlier this afternoon.

'What I would say to you is this, the fact that Ed Balls is doing Strictly Come Dancing will not affect what happens inside Carrow Road or on the pitch,' Moxey said.

'If fans want to get annoyed about or support him and cheer him on to success, I think that's up to them. But I don't think his participation is going to affect what we do day in, day out.'

City's chief executive was speaking to the media at Carrow Road earlier this afternoon, to discuss the club's dealing's during the summer transfer window.

The former Wolves CEO is the man who handles the running of the club as a business but said Balls is always on hand to offer his opinions and expertise when needed.

'The reality is, very little,' Moxey continued, when asked what role a chairman plays in transfers. 'He's at the end of the phone if I want to talk to him about something, keep him apprised of something but his participation in his other activities does not stop him from doing anything at all.'