The big spending of other Championship promotion hopefuls may have left some supporters frustrated but chief executive Jez Moxey has revealed Norwich City are not searching for their own sugar daddy.

City were unable to make any deadline day signings on Wednesday but Moxey insists there is no desire in the Carrow Road boardroom to find wealthier new owners.

'This club is not for sale,' he said. 'It is owned by Delia and Michael and I think we have fantastic owners. It's not just about money, it's about a whole range of other things.'

Newcastle and Aston Villa both spent big money during the transfer window but both have been able to rely on the funds of billionaire owners following Premier League relegation.

'The club's not for sale, we're always open to people who may want to come to us with investment ideas but if you want to be realistic, no one is going to want to invest in a football club unless they have full control and so the club's not for sale,' Moxey continued.

'So you're not going to get the sort of investment that you've seen at places like Aston Villa, where the previous owner did his brains in financially and a Chinese person has come in and taken it over.'

City's new chief also emphasised that spending big fees doesn't guarantee success, adding 'We've seen players being bought – not just by this club but all over the clubs up and down the leagues – they spend huge amounts of money and players are complete flops.

'So I don't buy into this view that you just have to spend a load of money to compete. It's all about chemistry, about being smart, being shrewd, getting a team that works together, getting the fans behind you – it's not just about money.'

For a full deadline day debrief with Moxey, see today's Eastern Daily Press or Norwich Evening News