Norwich City transfer target Callum Wilson has denied he is Bournemouth's replacement for Lewis Grabban, after the Coventry striker turned down a move to Carrow Road.

The Sky Blues accepted bids from Norwich and the Cherries for their highly rated 22-year-old striker – and in the end, Wilson penned a four-year deal at Dean Court with what he felt was a better chance of regular first-team football.

That belief may have been swayed by the Canaries' previous summer signing of Bournemouth's leading scorer last season for more than £3m.

'I have not come to Bournemouth to replace anybody,' said Wilson. 'I've just come here to score goals for the team.'

Wilson notched 22 goals for League One Coventry last season in a prolific strike partnership with Leon Clarke.

And rather than line-up alongside Grabban for Norwich, Wilson will look to be part of another deadly duo with Cherries striker Yann Kermorgant.

'Eddie Howe (Bournemouth manager) showed me some clips of my partnership with Leon Clarke and some of Lewis Grabban with Yann, and it's almost identical,' said Wilson.

'I relished that partnership so I know I'm going to have another good strike partner if selected. The style of play is similar to Coventry also. Bournemouth like to press and play from the back so it's good and something I want to be part of.

'I know Lewis and Yann had a great partnership here and I am a similar player to Lewis, although we have different strengths.

'But I am not here to fill anybody's boots and I am my own person. I am here to play, to do well and to try to help the team get into the Premier League.'

While Norwich will undoubtedly be one of the big boys in the Championship next season given their financial position and recent relegation after a prolonged spell in the Premier League, Wilson believes the upwardly mobile Cherries will be among the second tier's promotion contenders next season – as they were last term.

'It is a fantastic set-up here and I want to grab with both hands the chance to play in the Championship,' said Wilson.

'This is a club on the up and I want to be a part of it. It was hard leaving Coventry because I grew up there and all my family and friends live there. Sometimes you have to let your head rule your heart. Everybody wants to play for their hometown club but my heart will be changing soon because I am here for the long term.

'I want to prove I am not just a one-season wonder, as people could label me. My career has been hampered by injury so it was good to finally get three-quarters of a season under my belt. It is about progressing as a player and I am looking forward to a full season.

'I feel I am only going to get better playing with better players and on better pitches. I feel the manager here will progress me and help me kick on with the team to the next level. He will give me a platform and it will be up to me to take it.'