Norwich City Premier League promotion earned players and staff £11.1m bonus, club accounts reveal
Norwich City's Elliott Bennett (right) and Norwich City's Bradley Johnson celebrate during the Sky Bet Championship Play Off Final at Wembley Stadium. Pic: Mike Egerton/PA Wire. - Credit: PA
When Norwich City clinched a return to the Premier League with that memorable Wembley victory over Middlesbrough, players and staff had a double reason to celebrate.
They become one of just 18 clubs to have achieved an immediate return to the Premier League after relegation, taking their place among the elite of English football.
But it meant they also picked up a share in £11.1m of performance related bonuses - which were conditional upon a Premier League return.
The bonus was spread between players and staff, with the bulk going to the footballers who secured promotion.
But the club's accounts also show that the highest paid director - chief executive David McNally - received a £551,250 performance related bonus as part of his £1.137m remuneration.
The accounts also reveal how last season;s signings, including ltop scorer Cameron Jerome, Lewis Grabban, Kyle Lafferty, Gary O'Neil, Carlos Cuellar, Connor McGrandles, Vadis Odjidja-Ofoe, Ignasi Miguel, Louis Thompson and Tony Andreu cost a combined £14.1m to buy in transfer fees.
That was offset by the £11.4m raised by the sales of Leroy Fer, Robert Snodgrass, Anthony Pilkington and Andrew Surman.
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The accounts also revealed how the club, whose record-signing Ricky Van Wolfswinkel spent last season at Saint-Etienne, netted £1.4m in loan fees.
The total wages and salaries for all staff was £44.7m, slightly down on the £47.7m on the Premier League relegation season.
Commercial revenue was down to £7.3m from £9.1m, but Mr McNally said the commercial team had enjoyed a 'record-breaking' summer.
Gate receipts generated £10.7m, only slightly down on the £11.3m on the previous season.
Chairman Alan Bowkett said: 'You are looking at gate receipts being about 11pc of revenue in the Premier League, but there were 20pc of our income in the Championship.
'But Liverpool get something like £44m and Arsenal £88m, so that puts it into context.
'It was very important to us that we maintained our gate receipts.'
The club said its primary objective for the current season is to stay in the top flight and to finish as high as possible.
