Net gains not lost on Norwich City’s John Ruddy

John Ruddy knows how vital it is for Norwich City to stay in the Premier League this season. Picture

John Ruddy knows how vital it is for Norwich City to stay in the Premier League this season. Picture by Paul Chesterton/Focus Images Ltd - Credit: Paul Chesterton/Focus Images Ltd

John Ruddy insists Norwich City's squad know they are playing for high stakes in the Premier League.

The Canaries' number one is well aware top flight survival this season will net clubs a major windfall as part of the new multi-billion television deals for the richest league in the world.

'This is a big season for every team, certainly in the lower half of the table, to make sure they are a Premier League team next year,' he said. 'It's no secret that the television money coming in is massive for the club so to stay in the Premier League is the main aim. 38 points will probably see you over the line, maybe a couple more for that magical 40-point mark everyone talks about, and the quicker you can get to that the quicker you can relax. Once we get to that point, we'll see where we can go.

'I think the Premier League is actually getting stronger if anything with the players coming over. It's where you want to be. You don't see other teams in Spain and Germany now spending £50million on £60million on players like Manchester City have with Kevin De Bruyne and Raheem Sterling. I think the Premier League speaks for itself; the magnitude of it, the amount of countries it gets to.'

Ruddy, speaking at the recent launch of the Fifa16 computer game, dismisses any parallels between City's nightmarish fixture finale the season they went down and a run-in which brings games against Arsenal, Everton and Manchester United.

'We over-talked that last time and we got up to it and realised we were in a bit of a pickle. You've got to play these teams twice at some point during the season,' he said. 'It just so happens those three games are very tough but hopefully we have got enough points on the board by then and the way we've started the season indicates that we've got more than enough about us to get to the 40 point mark.

'Once you get to that mark you can sort of relax almost and when you relax in football matches you tend to play with a lot more freedom, which will then hopefully result in better performances. But it's all ifs and buts at the moment – come back in nine or ten games and see where we are then. I'm confident we'll be in a similar position anyway.'