New Norwich City striker Steve Morison believes that what goes up does not necessarily have to come down, as far as the Premier League is concerned next season.

The 27-year-old joined the Canaries from Millwall earlier this month for a deal believed to be worth around �2.8m.

And City's new hit man has his sights set on proving any doubters wrong as newly promoted Norwich look to make their top flight stay a lengthy one – with the models of Stoke and Wigan, the Canaries' opening two opponents next season, ones to follow.

'Once you get into the top flight you want to stay in it because so much hard work is required to get to that stage,' the Wales international told Sky Sports.

'The Premier League is where this club belongs and I'm sure that the manager and the team will do everything they can to make us stay there.

'The performances of previously promoted clubs have given everyone hope and belief of staying in the top flight and that is a big thing for sides that get to this level. You need belief and heart to have any chance of making that happen and the likes of West Brom and Wigan have shown that clubs that go up don't necessarily come back down.'