Chris Hughton insists Norwich City must pay the price for Premier League ambition

Leroy Fer was one of Norwich City's high profile summer signings. Picture by Paul Chesterton/Focus I

Leroy Fer was one of Norwich City's high profile summer signings. Picture by Paul Chesterton/Focus Images Ltd - Credit: Paul Chesterton/Focus Images Ltd

Chris Hughton will handle the pressure that comes with Norwich City's record summer transfer splurge.

The Canaries have spent more than £24m over the close season to recruit some of the best young talent from home and abroad, with club record signing Ricky van Wolfswinkel making his goalscoring mark last weekend on his Premier League debut against Everton. City's top flight rivals have also spent big with Premier League clubs earning a huge windfall from the new broadcast deals and Hughton is well aware Norwich's multi-million outlay raises expectations.

'When you feel you are spending money of course there is a pressure with that and expectations rise but that is part of the game. If you can't cope with that you will find life very difficult,' he said. 'It's quite obvious by the standards of this club over the last few years that the money we have spent this summer has been quite an improvement, but that is equally the case for other clubs.

'I'm sure quite a few others have spent considerably more than they had done in the past as well. That is a consequence of what it means to be in this league and to have access to the monetary benefits. If you want to bring in better players then the prices escalate.

'We want to become established in this division so you have to be prepared to spend money. We want to follow the likes of West Brom and Stoke who have proved over recent years they can sustain it every season. It is exciting times for the fans.'

Hughton feels City's astute management on and off the pitch in recent years has also been a key factor in the Canaries' ability to undertake a major summer squad overhaul.

'It has been down to good club and incredibly good team management and the starting point for that pre-dates me coming here,' he said. 'That has set the standard in recent seasons. The club is run very well.

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'Although there has been an outlay on players and salaries will increase it will always be done in a good way here. We are not able to pay the salaries some other clubs do. It will be done within the parameters of what we can do.'