Bring the noise is the message from Norwich City’s top brass over Premier League relegation run-in

Norwich City's support will play their part over the Premier League run-in. Picture: Paul Chesterton

Norwich City's support will play their part over the Premier League run-in. Picture: Paul Chesterton/Focus Images - Credit: Paul Chesterton/Focus Images Ltd

'Let's turn up the volume' is the message from Norwich City's top brass.

Chief executive David McNally admitted this week the Canaries would welcome any ideas from supporters to whip up the Carrow Road atmosphere for the crucial Premier League survival run-in.

Joint majority shareholder Delia Smith famously rallied the troopson the pitch 11 years ago this weekend against Manchester City, and McNally wants to create a raucous din for the final six home league games.

'I think everybody accepts we would like the atmosphere to be better at Carrow Road. It has certainly been better in previous seasons,' he said. 'I know the fans need the players to do something so they can bounce off them and vice versa. Leicester introduced clap banners and they have them every game. If you are doing well they are the reason you are doing well and the opposite is true if you lose a game. Neither is true. It is not about the gimmick. If supporters have suggestions for improving the atmosphere then we are all ears.'

McNally, speaking to the Little Yellow Bird podcast, insists the club understand the importance of the fans, both home and away, and the financial cost of following the Canaries.

'I think our ticketing strategy is okay,' he said. 'We have a real challenge here in attracting younger supporters because they have been starved while we have had season ticket waiting lists without the ability to sell to really younger fans. I feel sorry for that group between 18 and 21 because often you will have had your ticket paid by parents or guardians and then you go into work or college and it is over to you. I can't promise any brand new scheme but we understand it is a challenge.

'We are also big supporters of the away support initiative in the Premier League. We have provided seven so far, with the upcoming game at Swansea costing us about £70,000.'