King’s Lynn joint boss promising great things

King's Lynn joint boss Gary Setchell is convinced the club's quartet of new signings will transform the Linnets this season.

The FA Vase semi-finalists completed a move for Dereham's highly-rated striker Danny Beaumont earlier this week to cap a hectic close season spell which also saw the arrival of experienced defensive duo Paul Cousins and Stuart Wall. Former Wisbech midfielder Callum Reed was Town's first summer recruit after rejecting overtures from Blue Square Premier Cambridge United to join Lynn's UCL title quest.

'We wanted to bring in four or five new players to help us out and normally when you target that amount you maybe expect to get one or two,' said Setchell. 'Everyone we went for we have got, and even now we are getting good quality players contacting us – but we have done our business. We've had to let one or two go which is never a nice part of the management game.

'I believe it has made us 30pc to 40pc stronger as a group than last year. During last season maybe one or two knew even if they had a couple of indifferent games they could still keep a starting place. Cousins and Wall give us that strength at the back which will help us away from home which was one of the reasons we lost more away games than St Neots. Danny gives us genuine pace over the top which we haven't had. We tried Steve Spriggs but it isn't quite the same as an out-and-out striker and Callum gives us that height and drive in the middle of the park.'

Town return for pre-season training on July 2 before friendlies against the likes of Worxham, Dereham and Histon.

'We're giving ourselves about six weeks before the start of the season with 12 or 14 training sessions around the games,' said Setchell. 'We've got a mix of higher level, Ridgeons teams and a pipe opener at Burton Park who are celebrating their anniversary and we have agreed to send two teams across on the day. Hopefully that will ensure we don't have a similar start to last season but I think well be fine because we basically threw 16 players together and didn't know what the UCL was all about.'

Town will again be backed by main sponsors Brittons after the estate agents agreed to sponsor the club for a second consecutive season.

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'Brittons have played a major part in helping us have a magnificent season,' said chairman Buster Chapman. 'Myself and the fans cannot thank them enough for staying on board and we have certainly enjoyed building a great relationship with them.'

Managing director Peter Britton is confident the club can build on a successful inaugural season when they finished runners-up and reached the FA Vase semi-finals.

'We are community people and last year we wanted to help the club get back up and running,' he said. 'Over the past season everyone at Brittons has really got involved and built some great relationships with the club and its fantastic supporters. I hope that this season is even more successful.'

Sponsorship manager Charlotte Rham, is expecting the club to secure another two major sponsorship deals within the next few weeks.

'Things are going extremely well and we are receiving a high level of interest from local companies who are keen to support the club,' she said. 'Obviously it is great to secure our main team sponsor and I am now hopeful we can tie up all our other sponsorship deals soon, including the second and third tier sponsors.'

• If any other businesses are interested in sponsorship or advertising for the new season, please contact Charlotte on 01553 760060 for more information.

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