James Cunliffe has moved up to Norfolk from Sussex to take up the position of head professional at Dunston Hall.

Cunliffe, 42, moves from Sedlescombe Golf Club, where he had held the post of senior PGA professional for four years.

He was also coach at the Sedlescombe-based James Andrew Golf School, voted the UK's leading residential golf school by Golf Today.

Cunliffe, a native of the north-west, began his golf career at Ormskirk in Lancashire, joining as an assistant professional and rising to the position of head coach. Following his move to Sussex, Cunliffe became a qualified club-maker and fitter among the team of PGA professionals at the golf school. A specialist in intensive group coaching for all abilities, his focus on ladies and junior coaching has helped recruit new members and players alike.

He is looking forward to getting down to business at Dunston Hall.

'I am passionate about both coaching and growing the game of golf and I feel I will be in an ideal place here at Dunston Hall to embrace both those ambitions,' he said.

'There is a very active membership here and I am keen to meet everybody as quickly as possible and to determine how I can help them improve.'

Dunston Hall's director of golf Tom Turner added: 'James is a very welcome addition to our team. His dynamism and enthusiasm is palpable as soon as you meet him and we are sure the members – and hotel guests and visitors – will welcome his positive and friendly approach to everything he does.'

Meanwhile officials at Sheringham Golf Club have come up with a couple of initiatives aimed at attracting the next generation of golfers,

They have adopted the Drive, Pitch and Putt competition that Augusta have run so successfully in their warm-up to the Masters. On Monday, August 14, any boy or girl, in three age groups, can enter the Sheringham version, free of charge and there is no need to be affiliated to any golf club. Sheringham are also offering free membership to any junior up to the age of 18 whose close relative joins the club.

For more information contact the club on 01263 823488 or info@sheringhamgolfclub.co.uk