Gary Setchell takes on a full-time role to drive King’s Lynn Town ‘project’
- Credit: IAN BURT
Passionate Gary Setchell has vowed to bring more success to King's Lynn Town – on and off the pitch.
The non-league manager has been an ever present in the dugout since the Linnets were reformed in 2010. Yet his power base at The Walks is about to extend after taking on a full-time role with the Step Three outfit.
Setchell will become the club's general manager on Monday and he is determined to get Town moving forward again after their most difficult campaign yet last season – which saw a decline in gates as well as a disappointing 18th-placed finish.
Lynn's sole first-team boss since October 2011 said: 'It's a massive project and one which I cannot wait to get my teeth into.
'It will be a big challenge and I already have several things which I feel need addressing. I will be going out and about to speak with sponsors, supporters, in fact anyone who has an interest in the club to see the best ways we can take the club forward.
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'We have the makings of a good team this season and I will be doing all I can to get the gates back up to the 700 – 800 mark where, they were a few seasons ago.
'I will also be overseeing the development of the under-18s team with a view to, in say one to two years' time, forming the club's own Academy which, for me and Buster (Chapman, owner) is a very exciting project – as well as co–ordinating functions at The Walks.'
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The appointment will see the 40-year-old combine his management of the outfit's senior side with the day-to-day running of the club's off-pitch activities. Setchell, who played for the hometown club he now manages, will also aim to raise the profile of Lynn in the community and ensure the stadium's facilities are used more regularly away from football.
'My circumstances have changed considerably recently and I need to be spending more time with my family as opposed to chasing up and down motorways and leaving the house early in the morning and returning late at night,' the former professional footballer, who will still work one day a week in his former role re-conditioning modular buildings to boost his income, said.
'It is simply not about money. This new career has come along just at the right time for me and I will be giving it my all. I am a Lynn lad and I want to take this club as high as we possibly can.'
On the pitch, Setchell has helped steer the Linnets up two tiers of the semi-professional pyramid in five seasons. After being switched from the Northern Premier League by the FA in the summer, they will be playing in the Step Three set-up's Southern equivalent once the new season gets under way on August 8.
Chapman – who still runs the town's speedway outfit – also speaking to his club's official website, said: 'I am sure Gary will do a tremendous job at the club.
'Gary is King's Lynn through and through and his knowledge of the club and the area will be invaluable as we strive to progress the club. I simply cannot give as much time to the club as is needed and with having Gary in place he will be at the ground, answering the phone and out and about in the community, he really will be the face of the club.
'This is a very exciting time for the club what with a good pre-season so far there is a lot to be confident and positive about.'