A record 800 novice and seasoned runners will be pulling on their trainers to take part in the East Coast Run 2017, which takes place on Sunday.

The 10km road race, which is full for the first time in its history, is popular among those running a longer-distance race for the first time because the route is flat.

Organised by Great Yarmouth Borough Council, in association with the Great Yarmouth Road Runners, the event is part of the Leathes Prior Grand Prix Series, a series of 10 established road races across Norfolk.

The circuit, which is all on-road, starts and ends at St George's Park, and includes historic and tourist landmarks around the town and seafront.

The race headquarters will again be St George's Theatre.

Race director, Cathy Tooley, who is a member of the Great Yarmouth Road Runners, said: 'We have been working hard to build the profile of the East Coast Run.

'Tackling the 10k on the flat is a realistic challenge for new and experienced runners alike, so I'm really pleased the race is now full.

'To help novices get into running and build up to the physical challenge of the East Coast Run, our coach Andrew Baker has been leading the Couch to 10K programme, which has proved very popular this year with some 50 people taking part.

'The East Coast Run is a highlight of Great Yarmouth's sporting calendar. The atmosphere on the day is always electric, with runners being cheered on around the course, and there is a real sense of achievement when you complete the course and get presented with your medal.'

Cllr Andy Grant, chairman of the housing and neighbourhoods committee, said: 'This is the first time ever that all places have been taken on this run, which reflects the growing stature of the event and the popularity of running in general, as well as the hard work of the running club in signing people up.'

The run starts at 10.30am and each runner's performance will be timed with a chip. All finishers will receive a quality bespoke memento and the over 18s will also be presented with a bottle of Adnams beer.

Spectators are encouraged to come along to support the runners.

This year's race is supported by Adnams, Great Yarmouth Town Centre Partnership, St George's Theatre, Repro Arts and Sportlink.