Active Norfolk vows to use Olympic Games to inspire every generation

Active Norfolk has vowed to use the enthusiasm generated by this year's Olympic Games to inspire every generation in Norfolk to take part in whichever sport they are interested in.

Culture secretary Jeremy Hunt yesterday said sport provision was 'patchy' across some places in the UK. His comments followed British Olympic Association chairman Lord Moynihan's call for a major increase in government funding to build on the success of Team GB at the 2012 Games.

Following the comments made at national level, bosses at Active Norfolk said they were seeking to engage both young and older people in across the county.

Schemes promoted by the organisation include the Norfolk School Games, the county final of which saw more than 2,000 young people compete, and Pledge 2012 where 2,012 made a health or fitness commitment in the run up to the Olympic Games.

The organisation is now planning to reflect the summer and winter Olympics in next year's School Games, including sports such as triathlon and skiing, to build on the success of this event's.

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And off the back of London 2012, Active Norfolk has developed an Olympic-inspired Get Into programme for adults of all ages which will be starting in September.

With sports such as handball, rowing, kayaking, archery, clay pigeon shooting, swimming, running and horse riding, there will be some 70 different courses available, with the hope of engaging more than 700 people.

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Ben Jones, sports development manager for Active Norfolk, said: 'Active Norfolk has been working since 2006 to inspire more people to get involved in sport with great success, but with the whole country captivated by the Games we're dedicated to use the enthusiasm generated by our amazing athletes' achievements to inspire every generation in Norfolk to take part in whatever sports they are interested in.

'By assisting local communities to improve facilities, supporting the recruitment of new volunteers in sport, increasing the number of coaches and improving the quality of coaching, by providing funding for a huge volume of participation opportunities and by raising the awareness of the fantastic clubs and places to play in Norfolk, we will achieve our goal of making Norfolk a more active county.'

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